Everybody who has some vegetarian and vegan friends on facebook probably knows the situation I found myself in this morning: I’m tired, scroll through facebook and one of the first things I see is a horrifying picture of a dead animal, posted by some animal activist. This made me reflect on the use of such pictures in animal activism and in which situations it might be appropriate.
Personally, I would never post such pictures on facebook and would encourage fellow vegans to refrain from doing so too, but let me explain why I think so. First of all, people posting such content are likely to have several vegetarian and vegan friends who already decided not to support this treatment of animals and might not want to be reminded of this violence over and over again. They don’t eat animals, what is the point in showing them this? Opinion might obviously differ on this point, but as far as my view goes, I don’t need and I don’t this kind of pictures on my facebook feed.
Then there is the group of friends that does not have a vegan or vegetarian diet for whatever reason. This group is usually in the majority even among people who add many vegans to their friendlist. The vast majority of this group can also get quite annoyed with regular involuntary exposure to such content. They might block the content of the person who posted it from their feed or they might just scroll over it and not think about it much. Therefore, posting these pictures too frequently is analogous to the inappropriate behavior by some overly motivated vegans lined out in “Fellow vegans, don’t shout at meat-eating strangers in public”
Does this mean that visual exposure to the conditions under which animals have to live for the mass-production of meat can’t convince people to reconsider their diet? I don’t think it does. Actually, many vegans probably watched videos or saw pictures showing these conditions before turning vegan. This imagery can have an emotional impact on people and therefore influence their attitude towards these issues.
But these vegans often had the motivation to learn more about meat-production or were possibly asked by a friend to have a look and decided to do so. In any case, this exposure to the imagery is a voluntary one which is the major difference to the violent content posted on facebook. If the exposure to such content is an involuntary, it is more likely that people turn away from it, maybe as a self-defense mechanism and don’t reflect upon it.
To sum up, I don’t think that posting such pictures on social media will have the positive effect some people might think it has. Furthermore it can have a negative effect on both people who do not have to be reminded of the ways animals are treated and on people who might not want to.
What was your experience with the usage of violent imagery in animal activism? Did seeing it influence you in your diet choices? Do you get annoyed if people post such content on a regular basis?